
Branding New York (English, Miriam Greenberg)
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Specifications
| Publisher | Routledge |
| Language | English |
| ISBN-13 | 9780415954419 |
| ISBN-10 | 041595441X |
| Author | Miriam Greenberg |
Product Description
Here on GlowMirror, you'll find Branding New York filed under Routledge -- everything you need to know is covered below.
About the Book
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it…
ISBN: 9780415954419
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Branding New York
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Routledge
Who Should Read This
Students and professionals interested in Routledge, as well as general readers looking to expand their knowledge.
Key Highlights
- ·About the Book Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





