Audience Economics (English, Philip Napoli)
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Book Details
Publisher
Columbia University Press
Language
English
ISBN-13
9780231126533
ISBN-10
0231126530
Author
Philip Napoli
About the Book
Focusing on the electronic media--television, radio, and the Internet-- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: - How are audiences manufactured, valued, and sold? - How do advertisers and media firms p…
ISBN: 9780231126533
ISBN-13: 9780231126533
ISBN-10: 0231126530
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Audience Economics starts from ₹2022 at GlowMirror. Available in Paperback.
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Philip Napoli is the author of Audience Economics. Browse more books by Philip Napoli on GlowMirror.
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Product ID: isbn-9780231126533
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