-12% OFFAudience Economics (English, Philip M. Napoli)
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Specifications
| Publisher | Columbia University Press |
| Language | English |
| ISBN-13 | 9780231126526 |
| ISBN-10 | 0231126522 |
| Author | Philip M. Napoli |
Product Description
Here on GlowMirror, you'll find Audience Economics filed under Economics -- everything you need to know is covered below.
About the Book
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli exp…
ISBN: 9780231126526
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Audience Economics
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Economics
Who Should Read This
Students and professionals interested in Economics, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











