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Audience Economics (English, Philip M. Napoli)
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Specifications
| Publisher | Columbia University Press |
| Language | English |
| ISBN-13 | 9780231126526 |
| ISBN-10 | 0231126522 |
| Author | Philip M. Napoli |
Product Description
About the Book
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli exp…
ISBN: 9780231126526
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Audience Economics
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Columbia University Press
Who Should Read This
Students and professionals interested in Columbia University Press, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of Audience Economics?
Audience Economics is available at ₹4,467 on GlowMirror. The original MRP is ₹5,104, saving you 12%.
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Is Audience Economics available in English?
Audience Economics is available in English on GlowMirror.
Who is the author of Audience Economics?
Audience Economics is authored by Philip M. Napoli.
Who published Audience Economics?
Audience Economics is published by Columbia University Press.
How many pages does Audience Economics have?
Page count information for Audience Economics is available in the specifications section of this page.
How long does it take to read Audience Economics?
At an average reading speed of 250 words per minute, reading Audience Economics takes a few hours to a few days depending on reading pace.
What is Audience Economics about?
About the Book
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Examin...
Is Audience Economics suitable for beginners?
Whether Audience Economics is suitable for beginners depends on your background in Columbia University Press. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Audience Economics?
Audience Economics is from the Columbia University Press edition/year. Check the specifications section for full edition details.
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Audience Economics listed on GlowMirror is a brand new book in good condition.
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