APE: Author, Publisher, Entrepreneur—How to Publish a Book by Kawasaki, Guy; Welch, Shawn

About this book <div>"Essential reading (and reference) for modern authors, regardless of experience."</div><div><b>- Kirkus Book Reviews</b></div><div></div><div> </div><div>"Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't or couldn't write a book." <br><b>-Seth Godin</b> <br><i>Author and founder of The Icarus Project.</i></div><div></div><div> </div><div>This version of <i>APE</i> was updated with the most recent content, facts, figures, tools, and resources on <b>March 5th, 2013</b>. This is version 1.2 (Baldacci).</div><div> </div><div>In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."</div><br>With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.<br><br>APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.<div><br><br> <div></div><div><b>Table of Contents</b></div><br>[ Author ]<br>      1.    Should You Write a Book?<br>      2.    A Review of Traditional Publishing<br>      3.    The Self-Publishing Revolution<br>      4.    The Ascent of Ebooks<br>      5.    Tools for Writers<br>      6.    How to Write Your Book<br>      7.    How to Finance Your Book<br><br>[ Publisher ]<br>      8.    How to Edit Your Book<br>      9.    How to Avoid the Self-Published Look<br>    10.    How to Get an Effective Book Cover<br>    11.    Understanding Book Distribution<br>    12.    How to Sell Your Ebook Through Amazon, <br>             Apple, Barnes & Noble, Google, and Kobo<br>    13.    How to Convert Your File<br>    14.    How to Sell Ebooks Directly to Readers<br>    15.    How to Use Author-Services Companies<br>    16.    How to Use Print-on-Demand Companies<br>    17.    How to Upload Your Book<br>    18.    How to Price Your Book<br>    19.    How to Create Audio and Foreign Language <br>             Versions of Your Book<br>    20.