
Advertising the American Dream (English, Roland Marchand)
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Specifications
| Publisher | University of California Press |
| Language | English |
| ISBN-13 | 9780520058859 |
| ISBN-10 | 0520058852 |
| Author | Roland Marchand |
Product Description
Here on GlowMirror, you'll find Advertising the American Dream filed under University of California Press -- everything you need to know is covered below.
About the Book
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threate…
ISBN: 9780520058859
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Advertising the American Dream
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in University of California Press
Who Should Read This
Students and professionals interested in University of California Press, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





