
Advertising Language (English, Tanaka Keiko)
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Specifications
| Publisher | Taylor & Francis Ltd |
| Language | English |
| ISBN-13 | 9780415076470 |
| ISBN-10 | 0415076471 |
| Author | Tanaka Keiko |
Product Description
Here on GlowMirror, you'll find Advertising Language filed under Language, Linguistics & Writing -- everything you need to know is covered below.
About the Book
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication', puns and metaphors, and the book contains a unique cha…
ISBN: 9780415076470
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Advertising Language
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Language, Linguistics & Writing
Who Should Read This
Students and professionals interested in Language, Linguistics & Writing, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











