Pearson
Advertising & IMC (English, Sandra Moriarty | Nancy Mitchell | Charles Wood)
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Specifications
| Publisher | Pearson |
| Language | English |
| ISBN-13 | 9780134480435 |
| ISBN-10 | 0134480430 |
| Author | Sandra Moriarty | Nancy Mitchell | Charles Wood |
Product Description
About the Book
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices t…
ISBN: 9780134480435
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Advertising & IMC
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Pearson
Who Should Read This
Beginners and newcomers to the subject, as well as curious general readers.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of Advertising & IMC?
Advertising & IMC is available at ₹5,459 on GlowMirror. The original MRP is ₹39,348, saving you 86%.
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Is Advertising & IMC available in English?
Advertising & IMC is available in English on GlowMirror.
Who is the author of Advertising & IMC?
Advertising & IMC is authored by Sandra Moriarty | Nancy Mitchell | Charles Wood.
Who published Advertising & IMC?
Advertising & IMC is published by Pearson.
How many pages does Advertising & IMC have?
Page count information for Advertising & IMC is available in the specifications section of this page.
How long does it take to read Advertising & IMC?
At an average reading speed of 250 words per minute, reading Advertising & IMC takes a few hours to a few days depending on reading pace.
What is Advertising & IMC about?
About the Book
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direc...
Is Advertising & IMC suitable for beginners?
Whether Advertising & IMC is suitable for beginners depends on your background in Pearson. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Advertising & IMC?
Advertising & IMC is from the Pearson edition/year. Check the specifications section for full edition details.
How do I order Advertising & IMC on GlowMirror?
To order Advertising & IMC on GlowMirror, click the "Add to Cart" button on this page, proceed to checkout, and choose your preferred payment method — online payment or Cash on Delivery. Delivery takes 2–7 business days across India.
Is Advertising & IMC a new or used book?
Advertising & IMC listed on GlowMirror is a brand new book in good condition.
Can I get Advertising & IMC delivered across India?
Yes, GlowMirror delivers Advertising & IMC across India. Use the pincode checker on this page to verify delivery availability to your location.
