Advertising and Differentiated Products (English, Michael R. Baye | J. P. Nelson)
by Michael R. Baye | J. P. Nelson
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762308231
ISBN-10
0762308230
Author
Michael R. Baye | J. P. Nelson
About the Book
Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising,…
ISBN: 9780762308231
ISBN-13: 9780762308231
ISBN-10: 0762308230
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Product ID: isbn-9780762308231
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