-32% OFFAdvertising Account Planning (English, Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles)
by Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles
Publisher: Rowman & Littlefield Publishers
Language: English
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Specifications
| Publisher | Rowman & Littlefield Publishers |
| Language | English |
| ISBN-13 | 9781538114063 |
| ISBN-10 | 1538114062 |
| Author | Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles |
Product Description
Here on GlowMirror, you'll find Advertising Account Planning filed under Rowman & Littlefield Publishers -- everything you need to know is covered below.
About the Book
Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.
ISBN: 9781538114063
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Advertising Account Planning
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Rowman & Littlefield Publishers
Who Should Read This
Students at the undergraduate and postgraduate level, as well as educators.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





