The Value of Arts for Business (English, Giovanni Schiuma)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521769518
ISBN-10
0521769515
Author
Giovanni Schiuma
About the Book
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and expl…
ISBN: 9780521769518
ISBN-13: 9780521769518
ISBN-10: 0521769515
Frequently Asked Questions
What is the price of The Value of Arts for Business?
The Value of Arts for Business starts from ₹4768 at GlowMirror. Available in Paperback.
Who is the author of The Value of Arts for Business?
Giovanni Schiuma is the author of The Value of Arts for Business. Browse more books by Giovanni Schiuma on GlowMirror.
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Product ID: isbn-9780521769518
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