The Commercialisation of Sport (English, Trevor Slack)
by Trevor Slack
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780714680781
ISBN-10
0714680788
Author
Trevor Slack
About the Book
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during t…
ISBN: 9780714680781
ISBN-13: 9780714680781
ISBN-10: 0714680788
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Trevor Slack is the author of The Commercialisation of Sport. Browse more books by Trevor Slack on GlowMirror.
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Product ID: isbn-9780714680781
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