Internationales Preismanagement (English, Matthias Sander)
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783790809916
ISBN-10
3790809918
Author
Matthias Sander
About the Book
Die Bestimmung von Preisen für Produkte, die international angeboten werden, ist Gegenstand dieser Arbeit. Damit wird in diesem Buch eine Thematik aufgegriffen, die für Wissenschaft und Praxis von besonderer Relevanz ist: Einerseits bestätigen empirische Umfragen bei internationalen Unternehmen, da das Preismanagement eine der wichtigsten Marketingaufgaben ist, andererseits fehlen auf diesem Gebiet wissenschaftliche Untersuchungen weitgehend. Im…
ISBN: 9783790809916
ISBN-13: 9783790809916
ISBN-10: 3790809918
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Product ID: isbn-9783790809916
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