Ingredient Branding (English, Philip Kotler | Waldemar Pfoertsch)
by Philip Kotler | Waldemar Pfoertsch
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642042133
ISBN-10
3642042139
Author
Philip Kotler | Waldemar Pfoertsch
About the Book
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability o…
ISBN: 9783642042133
ISBN-13: 9783642042133
ISBN-10: 3642042139
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Ingredient Branding starts from ₹7146 at GlowMirror. Available in Paperback.
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Philip Kotler | Waldemar Pfoertsch is the author of Ingredient Branding. Browse more books by Philip Kotler | Waldemar Pfoertsch on GlowMirror.
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Product ID: isbn-9783642042133
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