Celebration Capitalism and the Olympic Games (English, Jules Boykoff)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415821971
ISBN-10
0415821975
Author
Jules Boykoff
About the Book
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich f…
ISBN: 9780415821971
ISBN-13: 9780415821971
ISBN-10: 0415821975
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Jules Boykoff is the author of Celebration Capitalism and the Olympic Games. Browse more books by Jules Boykoff on GlowMirror.
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Product ID: isbn-9780415821971
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